WELCOME

Before the heat knocks you over and the sand is between your toes, be sure to check out the latest examples of Designstone's offerings.

As well as entrees of delectable displays, publications and websites, information graphics has become a main fare of late, driven by a desire to visualise the meaning hidden within complexity.

Be sure to draw your attention to the conclusion article titled 'If the problem is BLACK, the answer isn't necessarily WHITE.

E-PROFILING BRANDING

Brief
E-Profiling is a system that reports on the work experiences of learners. It is used by Registered Training Organisations (RTOs) in partnership with employers.

To increase market share, addressing negative and building positive perceptions was the brand strategy objective. The primary target market was RTOs, Employers and Apprentices.

Result
The e-Profiling Online brand was developed by using humor to deliver the tag line 'It's time to make the switch". By illustrating the past and the present, e-Profiling online is pitched as the obvious move for future development within the industry.

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EE-OZ EXHIBITION DISPLAY

Brief
In conjunction with the goal of increasing the professionalism of communications, EE-Oz required graphics for a large exhibition display, carry case and roll-up banners.

Result
Colours and themed graphics were divided across the layout to represent previous materials produced for EE-Oz Australia. The logo and graphics are dominant while the tag line "Get energized on trade" and contact details, serve as secondary elements.

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EE-OZ ENVIROSCAN AND DELEGATION REPORT

Brief
EE-Oz Training Standards Australia required a report layout style that was targeted toward Government, policy advisers and its membership.

Result
The Envioscan and Delegation reports are the first in a series to be published. Whilst primarily retaining a clean and corporate style, subtle links to the EE-Oz magazine and apprenticeship booklets add fresh and funky elements to the layout.

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CLINIC SENSEI BRANDING AND WEBSITE

Brief
The www.clinicsensei.com.au logo design brief was to capture themes such as blue print for success, acceleration and authority. Inspired by multiple online training websites the site design was to be simple, uncluttered, zen, powerful and eye catching. Icons required for video, audio, ebook and livescribe products.

Result
Gritty and shiney badge style logo, however, realising that a badge doesn’t necessarily need to be round. The name 'Clinic Sensei' with tag line "Effortless profit - Rapid Time" was developed to be quirky and rememberable. Built using Designstone’s CMS utilising its forms plus audio and video capabilities. ‘Out of the box’ imagery was inspired by takeaway tubs.

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ENERGY FITNESS CENTRE WEBSITE

Brief
To delivery content quicker using a structured design layout, Designstone was presented with the opportunity to revamp www.energyfitnesscentre.com.au

Result
Portraying health, friendship, community, energy and fitness ,the site architecture included animation, an electronic form for trial memberships and quarterly updated timetables.

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PAUL WHYTE AUTO WEBSITE

Brief
To further extend their consistently branded collateral, www.paulwhyteauto.com.au was to be developed as an informative site that outlines their location and services. 

Result
After photographs were taken, copy collected and testimonials received, Designstone simply applied the previously developed Paul Whyte Automotive design style to this clean and layered website.

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TAYLOR PRIMARY SCHOOL POSTER

Brief
Designstone was commissioned to design a poster to launch Taylor Primary School's values. The layout needed to portray the students involvement in its development.

Result
The design outlined tick points and was stylised using sketchy and thumb tac elements.

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ABSOLUTE OUTDOOR CONSTRUCTIONS BANNER

Brief
Absolute Outdoor Constructions required the content and design for a roll up banner to use at their Canberra Times Home show display.

Result
An honest reflection of their work was captured via a half day photo shoot and a collection of testimonials from clientele. These elements then spoke for themselves when placed within a simple yet effective layout.

Be sure to contact Troy 0418 110 988 for all your outdoor construciton needs.

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CONCLUSION: IF THE PROBLEM IS 'WHITE', THE ANSWER ISN'T NECESSARILY 'BLACK' 

The journey from the problem to a solution is much more important than the solution itself.

Together with a client, Designstone recently investigated what marketing initiatives would most effectively increase the usage of its product.

By collaborating with the client, content describing primary and secondary points within preferred outcomes, identity and target markets were collected and a pathway was designed. Possible marketing initiatives were linked though the graphic and scored depending on the quantity and quality of ‘touch points’.

The client can now confidently invested in proven marketing initiatives because of the visual analysis displayed within the information graphic.

Contact paul@designstonegroup.com.au before December, for a no obligation FREE introduction, to learn how to tailor this graphic to help you.

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