LOCAL DESIGNERS SWEPT AWAY

Commonly referred to as 'The Broom Cupboard' because of its small size, we say goodbye to our office at the Canberra Business Park in Downer.

We've leapt from the broom cupboard and landed in Lyneham to take advantage of a larger space. Please note our new phone number and address below.

We warmly welcome Scott Moore to Designstone. Scott brings to the team a flair for design, attention to detail, skills on the Hockey field and support for the Canberra Raiders.

THINKPLACE POSTER

The Landscape
A usable and elegant promotional item was required to celebrate Thinkplace Kingston's launch. Secondary tasks included producing invitations, following-up media coverage and developing a run-sheet.

The Result
A calendar and poster was developed. It's design leveraged off the deeper meaning of Thinkplace's core service. This and other tasks added to the success of the event that was enjoyed by all.

EMPLOYMENT FORUM

The Landscape
The quality of the organisation's design style was to be maintained whilst producing a suite of communication materials for this conference.

The Result
The design is a celebration of the interaction between people. It is based on positive attitudes towards inclusion in the workforce. The internal layout continued the style of previous conference material creating consistency.

LANDS & WATER AUSTRALIA PUBLICATION

The Landscape
'House on the Hill' is the what and why of rural Australia. Its market is rural professionals, farmers and family members. The words ‘clear headed’ and ‘changing landscapes’ were to be represented. A corporate visual style was used as a guide.

The Result
This practical design captured the feel of bedside reading and the colour of the story.

CANBERRA HIGH SCHOOL

The Landscape
Canberra High is a long established institution of the Australian Capital Territory. The target market was students and their parents.

The Result
This layout illustrates the ACT, sophistication and the smiling faces of Canberra High's students. This redeveloped brand will act as the foundation for a consistent message into the future.

SWIMMING AUSTRALIA PUBLICATION

The Landscape
A design hangover from the 80's, the nutrition booklet layout needed to be brought in-line with others. A quick turnaround was required. It's target market is parents, coaches and active kids.

The Result
Designstone refreshened the publicaiton using bright colours and energetic shapes. The unit price budget was not only achieved but reduced by transforming the booklet from A4 to A5.

PAUL WHYTE AUTOMOTIVE

The Landscape
Paul Whyte Automotive required a local blanket distribution to continue awareness of their business.

The Result
Honest accounts of customer experiences were displayed on heavy, regular envelope-sized postcards. New customers during the month of the campaign enabled Paul Whyte Automotive to monitor the effectiveness of the mail-out.

THE ART OF THE START

Standing on the edge of a cliff with ten toes hanging over its edge is daunting, but if you’ve calculated the risk, it’s surprising how calm your nerves can be. Maybe there’s ropes supporting you, a parachute on your back, and if either of these options fail, you’ve softened the patch of grass below. Still remaining is the most important question of all. Why are you standing on the edge of a cliff in the first place?

It's not a risk, if it's a calculated one. Planning tasks that lead to milestones creates understanding of your undertaking. It tests faults in your thinking and pushes you to discover answers. You can get to a point, however, where you’re spending all your time testing and not doing. Don’t worry about perfecting your product or service, just jump to it.

So you’ve made the jump and the stress of it all is standing your hairs on-end. Find time-out to exercise, read a book, wash your car, do cartwheels. It doesn’t matter. This break in the day tends to refocus your energy onto the things you can change and off the things you can’t.

This time-out also helps you review your reasoning. Answer the little man in your head that’s whispering “so what?” Does your actions add to the larger context of society or are you relieved to be covering every possible benefit to soften your own patch of grass.

EMPLOYMENT

Designstone is looking for an experienced web developer with superior communication skills. Click here to send us your resume if your passion and drive for what you do is extraordinary.

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